Archive for January, 2016

Best Online Resources for Small Business Owners in the DMV

Social Media – Hootsuite

We’ve heard it before—social media is not easy to incorporate into your day and it may not be your thing. That’s fine. Hootsuite is a great social media management tool that can help you to reach your audience without spending hours to do it. You can schedule posts across any social media platform, create shorter website (bitly) links with ease and you can use the “listening” tool to see what other people are saying about your business and your industry. And best of all—it’s FREE for small businesses! Take a quick tour on the Hootsuite website and get started. No excuses!

Graphic Design – Canva

Canva is a great tool for amateur graphic designers. If you have a decent eye for design, this online tool is great and provides ready-made dimensions if you’re unsure of standard formatting for brochures or social media posts. Check out Canva and start creating.

Training – CEED Training Courses

Visit the Department of Small and Local Business Development website and sign up for a training event today! Each event focuses on different business solutions and you can even request a one-on-one business counseling session. Many sessions are free or have a low to minimal cost.

Employees –

DCAn intern can provide a wealth of benefits to a small business owner—especially if the company runs off of a small budget. Interns are not just glorified coffee runners– they can offer a new perspective on organizational issues and you can gain brand advocates which will surely spread the word about your company. is a great website to help you find the perfect addition to your team.

Human Resources – HRinMotion, LLC

You knew it was coming—HRinMotion, LLC is the BEST boutique human resources firm in the area. Located in Largo, MD, we help emerging small to mid-size businesses maximize investments in human capital to increase productivity and profitability. Our services? We can do anything from compensation and benefits, talent acquisition, compliance and best of all—organizational restructuring support. That means we can manage paying your employees, hire new employees, make sure your business doesn’t get into trouble with the law and restructure the way you’re operating to (hopefully) cut operational costs and maximize productivity. What’s better than that? Email or call us (240-838-7142) today!


Introducing Telework to Your Company

Punching in at 9:00 am and punching out at 5:00 pm is no longer the norm in the workforce. Many employees are rolling out of bed and into their home offices to begin the work day. Global Workplace Analytics estimates that 50% of the US workforce holds a job that is compatible with at least partial telework and approximately 20-25% of the workforce teleworks at some frequency. 80-90% of the US workforce also says that they would like to telework at some frequency. Fortune 1000 companies are aware of these changes and are entirely revamping their space around the fact that employees are already mobile and want to continue in that way. As a small business owner, it is important to understand these types of workforce trends in an effort to attract loyal and efficient employees.

The questions is– how do you transition your company to be inclusive of a telework policy? Follow these simple rules:

Create clear and concise guidelines

It is important to visualize and verbalize how teleworking will work for your company. HRinMotion, LLC can create a written guide and update your HR manual to reflect the changes and expectations of the new telework policy. In the guide, all potential issues such as attendance and productivity will be addressed and expressed verbally to old and new employees.

Get the right technology

Very busy young architect working at homeCommunication and access are key to making a telework environment work for both employees and employers. There should be an established platform that supports a “free flow” of communication between employees. Skype and Google chat are free instant messaging services that many businesses use; in addition to the phone, instant messaging can be used as a quick way for colleagues to communicate if they have a quick question and can be also used to measure productivity and attendance. If your employees need to access e-files or programs you should also consider investing in remote access file sharing solutions like Cisco or Citrix.

Communicate with current employees

Many small business owners make the mistake of not addressing workplace changes beyond an email memorandum. Implementing a telework policy is a major work environment change and should be addressed by hosting an all-personnel meeting which will allow employees to ask questions and have open dialogue.

Another caveat is that in the past, many companies have initially implemented teleworking policies based on the needs of one employee. Office gossip and assumptions can become a breeding ground for resentment if current employees feel that a privilege that has not been offered to them in the past is now being offered to a new employee. When you schedule your meeting, address these concerns head-on and remind all employees that teleworking is a privilege. Be sure to provide an updated HR manual to each employee as well.

If you’re more of a traditional professional, don’t be afraid to embrace new norms of the workplace. Teleworking, when done right, can save your business money and produce happier employees and those are major components to running a successful business.

Why You Shouldn’t Update Your LinkedIn Profile When You’re Looking for a New Job

LinkedIn is a tool that can be very beneficial to employers and employees during the hiring process. Unfortunately, LinkedIn (like many social media outlets) tell the world everything you’re doing and that isn’t always the key to success when you’re looking for a new job. Major updates to your profile sends a signal to your professional connections on the site that you are making changes in your career. If you have a current job, it may not be a wise idea to alert your colleagues (aka your boss) that you’re refreshing your profile because it is easy to assume that you’re trying to impress someone else (like a new employer). If you’re not ready to disclose that information yet, you should be very careful about the things you do and say online.

Now you ask– if I don’t update my profile, how can I use LinkedIn to make myself attractive to other companies and hiring managers? HRinMotion,LLC says “little by little is the key to success.” Be strategic when you make updates and do a little at a time. You should be consistently keeping track of your accomplishments and you can use this list to make small updates to your profile as things happen. For instance, if you are a recruiter, every time you reach or exceed a recruitment goal, add this to your list of accomplishments and update your profile. As you continue to work and make small changes, your profile will be updated, but will not set off alarms with a major overhaul and update. LinkedIn Article

Exceptions to the rule:

  • If you’re moving out of the state or your company is aware that you are leaving (on good terms), it’s fine to update your profile. This may be a good time to ask your colleagues and your boss for recommendations on LinkedIn as well.
  • If you are currently unemployed, then you should most definitely have an updated profile.

Confidentiality is very important during the job-seeking process. There is no need to put your current job in jeopardy while you look for a new job, so you should never publicly post or speak about looking for a new job on a professional or personal online platform. Seal the deal first, then you can shout to the mountaintop!

3 Ways to Enhance Your Work Life This Year

1) Align your current job duties with your long-term career goals.

A new workout regime is always a great way to start your year but what will you do to enhance your work life? January is great time to reassess your career goals and align them with your current job duties. Are you still trying to break into your desired career field? Would a community college course enhance your skills and assist in you getting a promotion? That’s great– now what will you do about it?

Start by creating a list using a SMART goals template as a guide.

2) Create a Google Doc to keep track of your accomplishments and praise.

As you become more comfortable in your role at work, it’s easy to forget the many skills and ideas that you bring to the table. We’ve had clients forget that their (once small) ideas turned into the base of major company initiatives years later.

HR in Motion LLC - Enhance Your Work LifeHaving a running list of accomplishments can support your negotiations when your annual performance review comes around or if you decide to look for a new job. We suggest using a private Google Document and try to associate numbers with your accomplishments (i.e., “exceeded recruitment goals by 20%” versus “recruited new members”). You should also consider using this list when it’s time to update your resume and LinkedIn profile.

3) Enhance your personal life through your work schedule.

Are you starting a new fitness regime? Did you just have a baby? Will your elderly parents need more help this year? The New Year is usually the starting point for many people who have new life goals and changes and adjusting your professional schedule may be vital to accomplishing those goals.

A telework or hybrid work schedule may be helpful if you need to meet your trainer early in the morning or take your parents to a standing doctor’s appointment. You may find that a flexible schedule is more helpful to your life in lieu of a raise. Write your goals down and assess the ideal schedule that will assist you in achieving them. Arrange a meeting with your boss and discuss your goals and how they relate to the success of your company (healthy employees are more productive). Be sure to come to the meeting with a concise plan and be in good standing with your boss too. If your company does not support flexible work options and you’re looking for a new job, be sure to do research and ask the hiring manager about their office environment and work options.